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Source:- Google.com.pkThose who sign up to the ‘Smart Swap’ campaign will be able to access £840,000-worth of money-off vouchers for healthier products provided by brands such as Unilever’s Flora Light, Pepsi Max and Robinsons.
In addition, there are a number of in-store offers from partner retailers such as Asda, Co-operative Food, Lidl and Aldi.
Those signing up will also receive a free Smart Swapper pack of healthier meal ideas and fridge magnet. In addition, a free ‘Smart Recipes’ app can be downloaded from iTunes and GooglePlay.
Fizzy drinks, cheese, butter, sugary cereal and milk have been chosen as the focus areas for the drive. Featuring the now familiar Aardman-created Plasticine family, a 40-second TV spot highlights that there are 52 sugar cubes in a two-litre bottle of fizzy drink.
Ten-second executions on butter and cheese, plus another ad serving as a generic call to action, will also run. The campaign, created by M&C Saatchi, encompasses radio and online as well.
Sheila Mitchell, the marketing director of Government health body Public Health England, said the campaign was driven by two insights – consumers’ limited shopping habits and people's reluctance to make radical changes to their diets.
She said: "We’ve been working with Kantar Worldwide to look at shopper behaviour and there’s an interesting fact that’s come out, that people have a relatively small shopping pattern. On average, most of us buy 300 products out of a range of 30,000.
"The other part of it is the behavioural insight that it is much easier for us to get people to swap within categories. It’s too much of a step to say ‘don’t eat chocolate, replace it with fruit’. It’s a more achievable step to say ‘if you’re going out to buy X, then buy the healthier or the lower-cal variant’."
Power up your meals and snacks with protein as it keeps you feeling fuller for longer. Packed full of critical nutrients too, protein-rich foods induce feelings of satiety both during and between meals1. This reduces the likelihood of eating more than you need. To help control your hunger levels, make sure you include a serve of protein in every meal and snack. Protein foods include lean red meat, skinless chicken, fish, eggs, dairy products, nuts, legumes, seeds and some breakfast cereals like Special K.
Fibre Fix
High-fibre foods not only provide bulk to meals (high volume, with low-kilojoule (calorie) density), they also require more chewing and take longer to digest. This promotes satiety, decreases hunger levels and keeps you feeling fuller for longer2. Boost your fibre intake by adding legumes or lentils to your salads, soups or pastas; nuts and seeds to your yoghurt; eating two serves of fruit and five serves of vegetables each day; and including 2-3 serves of wholegrains daily.
High-fat foods like avocado are perfect fill-you-up foods. Research shows that unsaturated fats help to stimulate the satiety hormone cholecystokinin (CCK)3-5. CCK slows the rate food empties from the stomach, signaling to the brain that you are full and suppressing subsequent food intake. Add a portion-controlled amount of healthy fats such as plant-based oils or avocado to your meals, and enjoy nuts and seeds as snacks.
Water Wonder
Water is a great way to keep you feeling fuller for longer. Whether you take it in as a beverage, a soup or in vegetables, water provides volume and weight without the kilojoules (calories). Starting your meal with a low-kilojoule (calorie) soup has been found to decrease hunger levels, increase feelings of fullness and reduce kilojoule (calorie) intake at the subsequent meal by 20 per cent6. Likewise, enjoying water before a meal rather than with it and eating an entrée made up of 25 per cent pureed vegetables also reduces overall kilojoule (calorie) intake at that meal6-7.
Healthy Living Articles Health Tips For Men In Hindi In Urdu Before Marriage Pdf Before Marriage In Urdu Over 50 In Hindi Language In Tamil In Hindi Pdf In Tamil Language
Health Tips For Men In Hindi In Urdu Before Marriage Pdf Before Marriage In Urdu Over 50 In Hindi Language In Tamil In Hindi Pdf In Tamil Language
Health Tips For Men In Hindi In Urdu Before Marriage Pdf Before Marriage In Urdu Over 50 In Hindi Language In Tamil In Hindi Pdf In Tamil Language
Health Tips For Men In Hindi In Urdu Before Marriage Pdf Before Marriage In Urdu Over 50 In Hindi Language In Tamil In Hindi Pdf In Tamil Language
Health Tips For Men In Hindi In Urdu Before Marriage Pdf Before Marriage In Urdu Over 50 In Hindi Language In Tamil In Hindi Pdf In Tamil Language
Health Tips For Men In Hindi In Urdu Before Marriage Pdf Before Marriage In Urdu Over 50 In Hindi Language In Tamil In Hindi Pdf In Tamil Language
Health Tips For Men In Hindi In Urdu Before Marriage Pdf Before Marriage In Urdu Over 50 In Hindi Language In Tamil In Hindi Pdf In Tamil Language
Health Tips For Men In Hindi In Urdu Before Marriage Pdf Before Marriage In Urdu Over 50 In Hindi Language In Tamil In Hindi Pdf In Tamil Language
Health Tips For Men In Hindi In Urdu Before Marriage Pdf Before Marriage In Urdu Over 50 In Hindi Language In Tamil In Hindi Pdf In Tamil Language
Health Tips For Men In Hindi In Urdu Before Marriage Pdf Before Marriage In Urdu Over 50 In Hindi Language In Tamil In Hindi Pdf In Tamil Language
Health Tips For Men In Hindi In Urdu Before Marriage Pdf Before Marriage In Urdu Over 50 In Hindi Language In Tamil In Hindi Pdf In Tamil Language
Health Tips For Men In Hindi In Urdu Before Marriage Pdf Before Marriage In Urdu Over 50 In Hindi Language In Tamil In Hindi Pdf In Tamil Language
Health Tips For Men In Hindi In Urdu Before Marriage Pdf Before Marriage In Urdu Over 50 In Hindi Language In Tamil In Hindi Pdf In Tamil Language
Health Tips For Men In Hindi In Urdu Before Marriage Pdf Before Marriage In Urdu Over 50 In Hindi Language In Tamil In Hindi Pdf In Tamil Language
Health Tips For Men In Hindi In Urdu Before Marriage Pdf Before Marriage In Urdu Over 50 In Hindi Language In Tamil In Hindi Pdf In Tamil Language
Health Tips For Men In Hindi In Urdu Before Marriage Pdf Before Marriage In Urdu Over 50 In Hindi Language In Tamil In Hindi Pdf In Tamil Language
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